
Two solicitors settled a property dispute over email. Terms went one way, agreement came back the other, and the matter appeared closed. One side later argued there was no binding contract, because the formalities for a disposition of an interest in land require signature, and nobody had signed anything.
In 2019 the English High Court disagreed. The signature, it held, was the automatically generated footer at the bottom of the email: the sender’s name, role and contact details, added by Outlook to every message without anyone doing anything. Setting up that rule had involved a conscious human act, and the name was applied with authenticating intent. The exchange was a binding contract, and specific performance followed.
The practical reading for anyone writing commercial email: the block you have never thought about, appended to every message you send, can supply the formality you assumed was missing.
Under English law the elements are unglamorous and easily satisfied in a normal working exchange.
Nothing in that list requires a document, a template, or a signature page. An exchange of two emails can contain all four, and the last element is the one people misjudge, because they assume informality of tone signals informality of intent. In a commercial setting the law assumes the opposite unless the words say otherwise.
These are the patterns that turn a discussion into something arguable. The principle in the right column travels further than the specific wording.
| If the draft says | The principle |
|---|---|
| “as agreed, the rate is X for the next three years” | “As agreed” asserts a concluded bargain. If it is meant to bind, put it in the contract. If it is not, mark it as a discussion. |
| “consider this a formal confirmation” | Removing the word “formal” does not help. The sentence still performs the confirming act. Remove the committing force. |
| “you have my word” / “I promise” | A personal guarantee from an employee is worse than a firm position, not better. State what the firm will do. |
| “we’ll match whatever they quote” | An open-ended commitment with no ceiling and no expiry. Bound offers need both. |
| “go ahead and start, we’ll paper it later” | Performance begun on these words is strong evidence of an agreement. The paper follows the deal it records. |
The second row is the one that catches careful people. Deleting the intensifier feels like a fix, and “consider this a confirmation” binds exactly as well as “consider this a formal confirmation”. The adjective was never the operative part.
The standard protection is to label the exchange subject to contract, and it works, with two limits worth knowing.
It has to be present on the exchange that matters. A label on the first email in a thread does not travel indefinitely, and negotiations that move to a new thread, a new counterparty contact, or a different channel routinely leave it behind.
It can be displaced by conduct. Where parties proceed as though bound, begin performance, and take the benefit, a court may find the qualification abandoned. The label describes an intention, and sustained behaviour to the contrary is evidence about intention too.
Used properly it is a strong protection. Treated as a phrase that lives in a template rather than a decision made about a specific message, it degrades.
The commercial pressure and the legal risk sit in the same sentence, which is what makes this hard to train away.
A client asks whether the rate holds. The answer that keeps the relationship warm is yes. The answer that protects the position is longer, slower, and reads as evasive. The person choosing between them is doing so in a reply that takes ninety seconds, without a lawyer, and with the commercial incentive pointing one way.
They are also usually right that nothing will come of it. Most such sentences never matter. The exposure is concentrated in the small proportion of relationships that turn, and by then the sentence is two years old and sitting in an archive.
Three settings account for most disputes of this kind, and knowing them tells you which teams to brief first.
Renewal and pricing conversations. A customer asks whether current terms hold for another year. The relationship manager says something reassuring to keep the conversation moving while the formal renewal is prepared. If the renewal then prices differently, the earlier sentence becomes the customer’s argument.
Scope discussions during delivery. A client asks whether something is included. The delivery lead, wanting to be helpful and not wanting to escalate, says it can be accommodated. Scope agreed in email during performance is particularly hard to argue away afterwards, because the conduct supports it.
Supplier negotiations before signature. Terms are settled in principle over several messages while legal prepares the document. This is the setting the case at the top of this piece came from, and the risk is highest here because the exchange genuinely contains offer, acceptance and terms.
What the three share is a gap between commercial agreement and contractual documentation, with email filling the gap. The gap is normal and often necessary. The written record it leaves is the exposure.
If the answer to the third is no, the sentence needs a condition, and the condition needs to be in the same message rather than assumed from context.
Commitment language is well suited to catching in the draft, because the risk is carried by recognisable constructions rather than by subject matter. “As agreed”, “we confirm”, “you have my word”, “we will match” are patterns that can be flagged with the sentence still open.
Our pre-send check flags the committing phrase and offers wording that keeps the commercial warmth while removing the binding force, which is usually the outcome the writer wanted anyway. They rarely intend to commit the firm. They intend to sound helpful.
Take the five rows in the table to whichever team writes most to customers, and ask how many were sent last week. Then check what your email footers say, because in at least one jurisdiction they have already been held to be signatures. For the same risk in a hiring context, see our piece on when recruiting emails become binding commitments, and for the litigation version, the phrases that concede your own case.
See how VerbaPulse flags risk before an email is sent, right inside Gmail and Outlook.
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